Advertisement. Wanting to capture the seafaring history of coffee as well Seattle’s own close connection to the sea, they scoured through old marine books until finally, they came across a 6. The image behind the logo is a siren (mermaid) from the 16th century in a Norse woodcut. Then they spin some classic marketing talk about how the logo is an icon for the future. Found insideStarbucks Coffee Company-, January 21, 2015. 23. “Starbucks Company Timeline.” Starbucks Coffee Company.. July 9, 2015.

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